One workspace per thing you sell
A CRM for multiple businesses that doesn’t mix them up
If you run more than one business, product or client account, a normal CRM gets in the way. You either stretch one pipeline across everything, or you keep a spreadsheet per venture and hope the follow-up that mattered is still in your head.
FounderPipe is built the other way round: a sealed workspace for each thing you sell, and one Today screen that shows what needs you across all of them.
- No credit card
- 14-day free trial
- Import a CSV in a minute
What “multiple businesses” actually needs
A CRM for multiple businesses has to do more than let you colour-code deals. You need:
- A separate deals board and stages for each business (your studio does not sell like your SaaS).
- Contacts, companies and outreach lists that stay put. Nothing from one venture leaks into another.
- A way to see overdue follow-ups and open pipeline across every venture without logging into five tools.
- Setup you can finish the same day, not a two-week implementation.
That is the job FounderPipe is for. Made for founders who run a studio and a product, several client accounts, a portfolio of small SaaS, or a day job and a side business.
Pipelines vs workspaces
A lot of tools marketed as a “CRM for multiple businesses” give you multiple pipelines under one shared contact database. Fine if you only need clean deal boards. Weak if you need the businesses' records kept properly apart.
| Multiple pipelines (typical) | FounderPipe workspaces | |
|---|---|---|
| Deals | Separate boards | Separate boards |
| Contacts & companies | Usually shared, filtered by pipeline | Sealed per workspace, never mixed |
| Outreach lists | Often shared | Per workspace |
| Sending identity | Often one mailbox | Your own domain per workspace |
| Day-to-day view | Switch pipelines yourself | Today pulls follow-ups and deals across every workspace |
A workspace in FounderPipe is a whole CRM for one thing you sell: its own deals board and stages, its own contacts and companies, its own outreach lists. A contact in one workspace never appears in another, and your Today screen still reads across every one. Everything a workspace holds.
One thing to know: workspaces separate your records, not your people. Everyone on your FounderPipe account can open every workspace, and owners manage the team and the workspaces.
If all you wanted was a second pipeline and shared contacts, plenty of tools will do. If you want each business properly separate, and one place that tells you what is overdue, that is FounderPipe.
A pipeline per workspace, never mixed
Each thing you sell gets its own deals board. Drag deals between stages, see values and totals per stage, and keep win rate and open pipeline on Today, per workspace or across all of them.
Your studio’s leads never crowd your SaaS trials. Each board adds up to its own number.
Import a list, start the same day
Upload a CSV of people and companies. FounderPipe matches every row against the leads you already track, so an import never creates a duplicate or brings back someone you archived.
- Duplicate protection built in
- Workbooks: call lists you can work through
- Print a call sheet when you would rather use paper
Email from the right domain, logged for you
Write rich email to a contact without leaving their page. Connect a sending domain to each workspace, so your studio writes as your studio and your product as your product. Messages are logged on the record.
Set a follow-up date on any contact or company and it turns up on Today, overdue first, until it is done.
Set up in about ten minutes. Most of that is your CSV uploading.
- 1
Add a workspace for each business
Name, colour, its own deals board, contacts and companies.
- 2
Bring in the leads you already have
CSV upload; existing contacts matched, archived ones stay archived.
- 3
Start each day on Today
Overdue follow-ups, what’s coming up, and what closed, from every workspace on one screen.
Invite teammates when you need them. Assign contacts and deals to whoever owns them. Owners manage the team and workspaces; everyone else gets on with selling.
Questions about a CRM for multiple businesses
What is a CRM for multiple businesses?
A CRM that lets you run more than one venture without mixing the records. In FounderPipe that means a sealed workspace per business (own pipeline, contacts, companies and lists) plus one Today screen across all of them.
Is a second pipeline enough?
Sometimes. If contacts can safely be shared and you only need separate deal stages, multiple pipelines may do. If each business needs its own people, companies and outreach, and you still want one daily view, you want workspaces, not just pipelines.
How is a FounderPipe workspace different from a pipeline elsewhere?
A workspace is a whole CRM for one thing you sell. Contacts, companies and lists in one workspace never appear in another, though everyone on your account can open every workspace. Today still reads across every one.
Is FounderPipe free?
Every account starts with a 14-day free trial and no credit card is needed. After that, plans start at $15 a month; see the pricing on the homepage.
Can I import contacts I already have?
Yes. Upload a CSV; FounderPipe matches against leads you already track, so you do not get duplicates or resurrect a lead you archived.
Who builds FounderPipe?
FounderPipe is run by Northvale Technologies Ltd, a UK company. See the privacy policy.
Give each business its own workspace
Start with one, add the others as you go.
FounderPipe home · CRM for founders · How to choose a CRM for multiple businesses · Workspace vs pipeline · What is a multi-workspace CRM?