Built by a founder who runs several businesses
The CRM for founders who run more than one thing
Most CRMs assume you have one company and a sales team. Founders often have neither. You might be running a studio and a product, a day job and a side business, or a handful of client accounts that each deserve their own pipeline.
I built FounderPipe because I run several businesses and no CRM kept them apart. It is the CRM for founders running more than one business, product or client. Every workspace gets its own pipeline, contacts and outreach lists. One Today screen shows what needs you across all of them.
- No credit card
- 14-day free trial
- Import a CSV in a minute
Why founder CRMs miss the real mess
“CRM for founders” usually means lightweight pipeline software for founder-led sales in one company. Useful, until you have two ventures and the tools still assume you don’t.
What goes wrong:
- One spreadsheet per business, or one pipeline bent to cover five.
- Follow-ups living in your head.
- Duplicates every time you paste in a list.
- A proper CRM priced and designed for a team you don’t have, with days of setup before it’s any use.
FounderPipe starts from the multi-business founder’s day: which follow-up is overdue, in which venture, before you open anything else.
One workspace per thing you sell
Give each business, product or client a workspace. It comes with its own deals board, contacts and companies. Colour-code them so you always know where you are.
Whatever is attached to a person shows on their company, and the other way round. A person’s page shows their company’s deals; a company’s page shows every person’s follow-ups. Emails, calls and notes sit on one timeline. Archive dead leads with a reason. They leave your lists but keep their history, and imports won’t bring them back.
Today: your morning across every venture
Open pipeline, won this month and win rate, across every workspace or one at a time. Overdue follow-ups first, then what’s coming up, then what closed.
That is the difference between a founder CRM that hopes you’ll remember to switch pipelines, and one that surfaces the work for you.
From CSV to calling the same day
You already have lists. Upload them. FounderPipe matches rows against people you already track, so re-importing a list doesn’t resurrect a lead you’d written off.
Workbooks give you call lists you can work through. Print a call sheet for a morning away from the screen.
Write email from inside the contact page. Connect your own sending domain per workspace when you’re ready (studio as studio, product as product) or use the shared address until you do.
A real team when you need one (not before)
Invite teammates, assign contacts and deals, see who is behind on what. Owners manage the team and workspaces. Each account is sealed off from every other; only owners can change the team or its workspaces.
No credit card to start, and a 14-day free trial of everything. After that, plans start at $15 a month: see pricing on the homepage.
Questions founders ask
Who is FounderPipe for?
Founders who sell more than one thing: a studio and a product, several client accounts, a portfolio of small SaaS, or a day job and a side business. If you only ever sell one thing, a simpler single-pipeline CRM may be enough.
How is this different from other “CRM for founders” tools?
Many founder CRMs optimise for lightweight sales in one company. FounderPipe is built for multi-business founders: a separate workspace per business so records never mix, and a Today screen across all of them.
Do I need a sales team to use it?
No. It works solo. When you want help, invite teammates and assign ownership.
Is it free?
Every account starts with a 14-day free trial and no credit card. After that, plans start at $15 a month.
Can my studio and my product use different sending domains?
Yes. Connect a sending domain to each workspace, or use the shared address until you do.
Where do I read the privacy policy?
At founderpipe.com/privacy. FounderPipe is run by Northvale Technologies Ltd (UK).
Bring your first workspace over
Import a CSV, lay out the pipeline, and see Today fill in. About a minute.