A CRM for multi-business founders
One workspace per thing you sell.
FounderPipe is the CRM for founders running more than one business, product, or client. Every workspace gets its own pipeline, contacts and outreach lists, with one Today screen that shows what needs you across all of them.
- No credit card
- 14-day free trial
- Import a CSV in a minute
Made for founders who run
- a studio and a product
- several client accounts
- a portfolio of small SaaS
- a day job and a side business
Read more: a CRM for multiple businesses or a CRM for founders.
The problem
Every CRM assumes you only sell one thing
So founders end up with one spreadsheet per business, or one pipeline bent to cover five. Either way, the follow-up that mattered slips.
A spreadsheet
- Every business in one tab, or scattered across ten
- Follow-ups live in your head
- Duplicates every time you paste in a list
A CRM built for a sales team
- One pipeline, stretched to fit every business
- Priced and designed for a team you don't have
- Days of setup before it's any use
FounderPipe
- A separate workspace for each business
- One Today screen across all of them
- Import a CSV and start the same day
Pipelines
A pipeline per workspace, never mixed
Each thing you sell gets its own deals board, its own stages and its own contacts and companies. Your studio's leads never crowd your SaaS trials, and each board adds up to its own number.
- Drag deals between stages
- Values and totals per stage
- Win rate and pipeline on Today
Connected records
The whole relationship, from either side
A person's page shows their company's deals, and a company's page shows every person's follow-ups, so there is no second place to look.
- Emails, calls and notes on one timeline
- "Also at this company" on every contact
- Archive dead leads without losing history
Outreach
Import a list, start calling the same day
Upload a CSV of people and companies. FounderPipe matches every row against the leads you already track, so an import never creates a duplicate or brings back someone you archived.
- Duplicate protection built in
- Workbooks: call lists you can work through
- Print a call sheet when you'd rather use paper
Send from your own domain, logged for you
Write rich email to a contact without leaving their page. Connect a sending domain to each workspace, so your studio writes as your studio and your product as your product.
- A sending domain per workspace
- Every email kept on the contact's timeline
- A shared address until you connect one
And the rest
The smaller stuff that saves you time
Follow-ups that surface
Set a date on any contact or company and it turns up on Today, overdue first, until it's done.
Invite your team and see who's behind on follow-ups
Assign contacts and deals to whoever owns them. Owners manage the team and its workspaces.
Printable call sheets
Turn any workbook into a clean printout for a morning of calls away from the screen.
Archive, don't delete
Park a dead lead with a reason. It leaves your lists but keeps its history, and imports won't bring it back.
Numbers at a glance
Open pipeline, won this month and win rate, across every workspace or one at a time.
Accounts are kept apart
Each account's data is sealed off from every other account's, and only owners can change the team or its workspaces.
How it works
Set up in about ten minutes. Most of that is your CSV uploading.
- 1
Add a workspace for each business
Give it a name and a colour. It comes with its own deals board, contacts and companies.
- 2
Bring in the leads you already have
Upload a CSV. Existing contacts are matched, not duplicated, and archived ones stay archived.
- 3
Start each day on Today
Overdue follow-ups, what's coming up and what closed, from every workspace on one screen.
Pricing
Priced per account, not per seat
Every plan starts with a 14-day free trial of everything, and you don't need a credit card to begin. Prices are in US dollars, per account, per month.
Starter
For your first workspace
$15/mo
Start free trial- Unlimited contacts, companies & deals
- Pipeline, Today dashboard, follow-ups
- 1 workspace, up to 3 teammates
- Shared sending address
Most popular
Founder
For founders running more than one thing
$39/mo
Start free trial- Everything in Starter
- Up to 5 workspaces
- Unlimited teammates
- Your own sending domain
- CSV import & workbooks
Portfolio
For serial founders and small agencies
$89/mo
Start free trial- Everything in Founder
- Unlimited workspaces
- Priority support
- Early access to new features
FAQ
Questions founders ask
Anything else? Start a 14-day free trial and look around. No credit card, and nothing to install.
What is FounderPipe?
A CRM for founders who sell more than one thing. Each business, product or client gets its own workspace, and one Today screen shows the follow-ups and deals that need you across all of them.
How is a workspace different from a pipeline in other CRMs?
A workspace is a whole CRM for one thing you sell: its own deals board and stages, its own contacts and companies, its own outreach lists. A contact in one workspace never appears in another, but your Today screen reads across every one. Workspaces separate records, not people: everyone on your account can open every workspace.
Is FounderPipe free?
Every account starts with a 14-day free trial of everything, and no credit card is needed to begin. After that, plans start at $15 a month (Starter), $39 (Founder) or $89 (Portfolio), per account rather than per person. If you don't subscribe, nothing is deleted: you are just held to Starter's limits.
Can I import the contacts I already have?
Yes. Upload a CSV of people and companies and FounderPipe matches them against the ones you already track, so an import never creates duplicates or brings back a lead you archived.
Can I send email from my own domain?
Yes. Write and send email to a contact from inside FounderPipe and it is logged on their record. Connect your own sending domain to each workspace, or use the shared address until you do.
Can my team use it too?
Invite teammates to your account, assign contacts and deals to whoever owns them, and see who is behind on what. Owners manage the team and workspaces; everyone else just gets on with selling.
Bring your first workspace over
It takes about a minute to import a CSV and see your pipeline laid out.